Heather Whaling

@prtini

Founder board, Columbus Women's Commission commissioner • Advocate, philanthropist, mom, vegetarian •

Columbus, OH
Joined August 2008

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  1. Pinned Tweet
    Nov 1

    How do you measure the effectiveness of PR? There are LOTS of ways to build measurement platforms that aligns with company goals. You know what a PR report should NOT be? A table listing media placements, ad value, and impressions.

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  2. 16 hours ago
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  3. Retweeted
    Dec 9

    This is a must read. As says, “In other countries, brutish husbands put wives in hospitals; in America, they put them in graves.” Because only America - and the - ensures domestic abusers have easy access to guns.

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  4. Dec 9
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  5. Retweeted
    Nov 18

    One of my favorite teams & their continued success. I'm not only a fan, I'm a customer! Congrats & team!

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  6. Retweeted
    Dec 6

    10. I don't have a wrap-up to this story. I cried on and off all day. I miss her very much. I'm comforted that in a way she's still with me, when I do the work that she loved to do. Journalism. Patriotic, truth telling, American. We'll keep on doing the work.

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  7. Retweeted
    Dec 6

    5. And that was it. The tears started, and I'm standing in the Maryland Governors home weeping to myself about my dead friend. She died in The Capital newsroom on June 28th, shot by a man who wanted to kill every journalist he could.

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  8. Retweeted
    Dec 6

    1. Today I did the annual story on holiday decorations at the Governor's residence. I've done it every year, for years. A very light but very fun story. Every year my reporting partner was Wendi Winters. This year, it was Selene. Wendi was murdered in June.

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  9. Dec 5

    The message that this photo sends is invaluable. 💜

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  10. Dec 4

    It's today and tomorrow - the 2x/year gathering full of professional development, fun, food and goal-setting with our team. I just delivered the State of the Agency. 2018 was 🎉. Our goals for 2019 are ambitious, but realistic. Love this time of year!

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  11. Dec 4

    Goosebumps. The work of social change is hard, but when you see something this powerful, it's motivating and energizing. Look at all those women! Listen to their words. 💜

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  12. Retweeted
    Dec 3

    If you want to see the absolute maximum goodness that one person can do on this otherwise horrible platform, check out what has been doing for the last two weeks.

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  13. Retweeted
    Dec 2

    This is exactly the problem the NFL is facing on the PR front here. The sheer tonnage of time money and effort expensed at investigating the air pressure of footballs vs what exactly did they do in the investigation of Kareem Hunt, when they didn’t even talk to those involved

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  14. Retweeted
    Nov 29

    Girl named Riley Morrison asks why his sneakers don’t come in girls sizes. Steph responds.

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  15. Retweeted
    Nov 28

    ~10% of online sales on Black Friday went through Shopify stores. Five years ago it was below 1%

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  16. Nov 27

    This is a smart way to stretch your dollars and help some amazing orgs. Nonprofits are the backbone of our community. Consider donating, whether you can give $5, $50 or $500. 💜

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  17. Retweeted
    Nov 26

    Ready to become a champion for diversity and inclusion at your company? Join on Weds 12/5 to discuss real strategies and best practices for creating inclusive environments -- click here to learn more & RSVP:

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  18. Retweeted
    Nov 25

    Toddlers. Don't let your eyes slide past that: Toddlers. Choking from tear gas launched by U.S. Border Patrol.

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  19. Nov 25

    Are there less pushes this year than in past? I feel like I'm seeing less advance promo for Tuesday campaigns. Would love to see data on whether that's true or not.

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  20. Nov 25

    The good side of Twitter: creating connections that would've otherwise been impossible. A nice, feel-good story to start your Sunday!

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  21. Retweeted
    Nov 24
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